Privacy policy
PRIVACY POLICY
Last updated: 5 February 2026
This privacy policy describes how NOEEI (the website, we, us or our) collects, uses and shares your personal data when you visit, use our services or make a purchase from noeei.com (the website) or otherwise communicate with us regarding the website (collectively referred to as the services).
We recommend that you read this privacy policy carefully.
CHANGES TO THIS PRIVACY POLICY
We may occasionally update this privacy policy, for example to reflect new practices or for other operational, legal or regulatory reasons. The revised privacy policy will be published on the website, as indicated by the date shown under "Last updated".
HOW WE COLLECT AND USE PERSONAL DATA
To provide the services, we collect your personal data from a variety of sources. The data we collect and use varies depending on how you interact with us.
In addition to the specific purposes set out below, we may use the data we have collected about you to communicate with you, provide or improve the services, comply with any applicable legal requirements, enforce any applicable terms of service, and to protect the services, our rights and the rights of our users and others.
WHAT PERSONAL DATA WE COLLECT
The types of personal data we collect about you depend on how you interact with our website and use our services.
Data we collect directly from you
- Contact details — your name, address, phone number and email address
- Order information — name, billing address, shipping address, payment confirmation
- Account information — username, password and security questions
- Customer support information — information you share when communicating with us
Information we collect about your usage
We may automatically collect certain information about your interaction with the services ("Usage Data"). This may include information about how you access and use our website, including data about your device, browser, network connection and IP address.
Information we receive from third parties
- Companies that support our website and services, such as Shopify
- Our payment processors who collect payment information
- Online tracking technologies such as pixels, web beacons and cookies
HOW WE USE YOUR PERSONAL DATA
Providing products and services
We use your personal data to provide you with the services, including to process your payments, distribute your orders, send messages related to your account, manage your account and facilitate returns and exchanges.
Marketing and advertising
We may use your personal data for marketing and advertising purposes, for example to send marketing communications via email or SMS. If you are resident in the EEA, the legal basis for this processing is our legitimate interest under Article 6(1)(f) GDPR.
Security and fraud prevention
We use your personal data to identify, investigate or take action regarding potential fraudulent, illegal or harmful activity. We strongly recommend that you do not share your login credentials with anyone.
Communicating with you and improving the service
We use your personal data to offer you customer support and to improve our services. This is a legitimate interest under Article 6(1)(f) GDPR.
COOKIES
Like many others, we use cookies on our website. We use cookies to operate and improve our website and services, to conduct analysis and to gain a better understanding of how users interact with the services.
Accepting cookies is the default setting in most browsers, but you can change your browser settings to remove or reject cookies. Please note that your experience may be negatively affected if you remove or block cookies.
HOW WE DISCLOSE PERSONAL DATA
In certain circumstances, we may share your personal data with third parties in order to fulfil contracts, for legitimate purposes and other reasons covered by this privacy policy.
Examples of recipients:
- Service providers performing services on our behalf (e.g. IT management, payment processing, cloud storage)
- Business and marketing partners
- Affiliates within our group
- In cases of legal obligations or business events such as mergers or insolvency
THIRD-PARTY WEBSITES AND LINKS
Our website may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should read their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such websites.
CHILDREN'S DATA
The services are intended for adults. We do not knowingly collect personal data directly from children. If a child for whom you are a guardian has provided personal data to us, you can contact us using the details below to request its deletion.
SECURITY AND STORAGE OF YOUR DATA
Please note that no security measures are perfect or impossible to circumvent. We recommend that you do not use insecure methods to send sensitive or confidential information to us. How long we retain your personal data depends on various factors, such as whether we need it to manage your account, provide the services or fulfil legal obligations.
YOUR RIGHTS
Depending on where you live, you may have some or all of the following rights regarding your personal data:
- Right of access — request access to the personal data we hold about you
- Right to erasure — request that we delete your personal data
- Right to rectification — request that we correct inaccurate data
- Right to portability — obtain a copy of your personal data
- Right to opt out — instruct us not to "sell" or "share" your data
- Restrict processing — request that we limit our processing
- Withdraw consent — withdraw your consent at any time
- Manage communications — opt out of marketing communications
INTERNATIONAL USERS
Please note that we may transfer, store and process your personal data outside the country in which you reside. If we transfer your personal data out of Europe, we will rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses.
CONTACT US
If you have questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please contact us:
Fashion Group Limited
Suite 1503, 15/F, Two Harbourfront
22 Tak Fung Street, Hung Hom
Kowloon, Hong Kong
Under applicable data protection legislation, we are the data controller for your personal data.